On 10th Apr., the Vietnam National Administration of Tourism (VNAT) held a discussion on “project for strengthening to attract French tourists to Vietnam” which was studied by Travel Department. The event had the attendance of VNAT’s leaders and representatives of functional units.
To French tourists, Vietnam is home to beautiful landscapes, a long history and diversified culture, good security and politic stability, friendly people and attractive services. Therefore, France is one of top 10 source markets of Vietnam tourism; the French have long stay, usually over 2 weeks.
Recognizing French market’s tourist potentials, Vietnam tourism sector plans to develop specific strategies to attract more French tourists to Vietnam as well as to extend their stay and encourage them to come back in future.
The project has analyzed characteristics of French market; Vietnam’s capacity to meet French tourists’ demands; activities to promote the market; and solutions to enhance the attraction and quality of services for French tourists.
At the discussion, participants have contributed ideas aiming to increase the project’s feasibility in practice; focusing on solutions such as attracting Vietnamese overseas’ participation in promoting Vietnam’s image in France; linking tours between Vietnam and Southeast Asia destinations; developing tourist products in accordance with French customers’ demand; establishing Vietnam tourism website for French market and cooperating with Vietnam Cultural Center in France… to promote Vietnam’s image.
It is hoped that the project on strengthening to attract French tourists to Vietnam would bring about high success, contributing to welcome 7 to 7.5 million international arrivals to Vietnam in 2015.
(source: vietnamtourism.gov.vn)

